Privacy Policy
Last updated: 14 October 2026
1. Introduction & Data Controller
Wildflower Standard (Pty) Ltd (“we”, “our” or “us”) is committed to protecting the privacy rights of our users in compliance with South Africa’s Protection of Personal Information Act (POPIA), Act 4 of 2013, alongside applicable GDPR standards for EU/UK citizens. Wildflower Standard functions as the responsible party (data controller) under POPIA guidelines.
Company registration, contact, and address information (NAP) is listed below:
Name: Wildflower Standard (Pty) Ltd (Reg No: 2020/284712/07)
Address: 117 Strand Street, Cape Town, 8001, South Africa
Email: [email protected]
Phone: +27 21 465 5310
2. Scope of Policy
This policy details personal information processing activities linked to index.html, subpages, digital subscriptions, analytical networks, and our customer interaction services.
3. Core Information We Collect
We process the following classes of personal data:
- Supplied Directly by Users: Complete names, contact email addresses, South African or international standard phone numbers, and editorial tips or messages submitted via digital contact options.
- Automated Interaction Data: IP values, system profiles, regional location indicators, screen views, visit timings, and analytical cookie indicators.
- Analytical Third-Party Cookies: Demographic categories collected with user consent of Google platforms, local marketing configurations, and analytical logs.
4. Legal Bases & Processing Objectives
We process data for clearly defined goals based on recognized South African statutory exemptions or POPIA/GDPR articles:
| Purpose for Processing | Data Scope Involved | Legal Grounds (GPDR/POPIA) |
|---|---|---|
| Subscription Account Fulfillment | Full name, phone, billing address, email | Contract Performance (POPIA Sec 11(1)(b) / GDPR Art 6(1)(b)) |
| Platform Performance and Analytics | IP values, browser features, cookie records | Legitimate Interest with Consent (POPIA Sec 11(1)(a) / GDPR Art 6(1)(a)) |
| Inbound Tips or Support Requests | Name, email address, message inputs | Consent or Legitimate Business Interest (POPIA Sec 11(1)(f)) |
5. Cookie Settings & Advanced Consent Mode
We employ Google Consent Mode v2 frameworks across all pages. Prior to user choices, tracking, marketing and personalization functions default to “denied”. Necessary functional parameters remain active to secure simple delivery. Users may modify or opt out of non-essential cookies via our footer settings.
6. Data Recipients & Third-Party Shares
We do not vend, trade, or swap your personal databases to external entities. We only share localized information with validated subprocessors (including local South African storage complexes, mail delivery managers, and analytical utilities) necessary to run our service portals.
7. International Cross-Border Transfers
We utilize standard technical protections when shifting information outwards. Information sent beyond South Africa meets POPIA Section 72 conditions via binding corporate policies or system warranties.
8. Retention Protocols
We store your information only for durations required by contract fulfillments, regulatory auditing requirements, or legal compliance periods in South Africa.
9. User Core Rights
You hold rights to inspect, update, erase, restrict, and export personal information records we manage. For objections or complaints, South African citizens can contact the Information Regulator:
Regulator Name: The Information Regulator (South Africa)
Inquiries: [email protected] / [email protected]
10. Protection Standards
We enforce modern physical encryption, platform protections, access limits, and administrative controls to secure your personal records against loss, theft or compromise.
11. Children's Protection
Our news and analysis are designed for users above the age of 18. Under POPIA provisions, we never collect personal details of children under the age of 18 without verified parental consent.
12. Platform Modification
Any updates to this policy will reflect on this link with an updated date. Subscriber accounts will receive notifications about important structural changes.